Services

At Heather Herlong Events, LLC, we don’t just plan events — we build business assets.
Every service is crafted to bring clarity, strategy, measurable growth, and lasting impact to your organization’s most meaningful moments.

Whether you need consulting, rapid alignment, full-service management, or day-of execution, our process ensures your event drives growth, not just attendance.

What We Do

Core Strategic Services

SPARKL™ Growth & Impact Coaching

Overview
A personalized coaching and consulting engagement that empowers leaders to elevate their event vision into a strategic growth plan—enhancing trust, alignment, and long-term, measurable impact. Through a clear, intentional process, we partner with our clients to clarify objectives, uncover new opportunities, and design a blueprint and roadmap that strengthens mission, amplifies momentum, and builds an impactful legacy.
 
Deliverables
  • Strategic Event Blueprint (Vision → Plan → Results)

  • Sponsorship & Partner Activation Plan

  • Target Market Analysis & KPI Forecast

  • Budget Framework & ROI Projection

  • Timeline & Execution Roadmap with Milestones

Best For

Event organizers, business owners, nonprofits, and organizational leaders who desire the elevation of event alignment, clarity, and measurable strategy before investing in event execution.

Full-Service – Design | Plan | Coordinate
Overview

A 5-month minimum engagement designed for organizations ready to elevate their event from concept to completion. We handle every strategic, creative, and operational detail—so your leadership team can focus on what truly matters: growth, relationships, and results.

Deliverables
  • Strategic Event Blueprint & Roadmap

  • Budgetary Framework & Vendor Acquisitions Oversight

  • Sponsorship & Partner Integration

  • Guest Experience & Program Design

Day of Event Facilitation

  • Pre-Event Run-of-Show Review & Confirmation
  • Vendor & Team Management
  • Event TImeline Oversight
  • Guest & Program Flow Coordination
  • On-Site Issue Resolution
Best For

Organizations, associations, and companies that need end-to-end management, expert vendor coordination, and ROI-driven execution aligned with mission and brand.

Day-of Coordination — Event Execution Management

Overview

When the event day arrives, you deserve to experience it — not manage it.
Our Day-Of Coordination ensures every timeline, transition, and vendor runs with precision and peace of mind.

Deliverables
  • Pre-Event Run-of-Show Review

  • Vendor & Team Management

  • Event Timeline Oversight

  • Guest & Program Flow Coordination

  • On-Site Issue Resolution

Best For

Clients who have already completed their event planning but need a trusted professional to manage logistics, timing, and team coordination—so the day runs smoothly from start to finish.

Frequently Asked Questions

For best results, we recommend booking 6-12 months in advance for strategic planning support and 3-6 months for event management services. However, we understand that some events require shorter timelines. Contact us to discuss your specific needs and timeline—we'll work with you to determine the best approach for your situation.

 

While our approach is faith-based and values-driven, we serve mission-driven leaders and organizations across various sectors—including nonprofits, educational institutions, corporations, and community organizations. Our core principles of integrity, service, and strategic excellence apply to any leader committed to creating meaningful impact through their events.

 

Yes! We serve clients nationwide and are available for both on-site event management and virtual strategic support. Our planning and coaching services can be conducted remotely, while day-of coordination and management services typically require in-person presence. Travel expenses are included in project proposals based on your event location and needs.

 
We specialize in high-stakes, mission-driven events including fundraising galas, community and social celebrations, conferences, corporate retreats, leadership summits, nonprofit events, strategic organizational gatherings, and more! Our focus is on leaders who desire to elevate their events through intentional, strategic planning.
 

Get Started

Ready to Build Your Event Asset?

Your event should work for you, increasing impact, alignment, and ROI.
Book a free consultation today and discover how Heather Herlong Events can help you design, plan, and execute your next event with strategy, clarity, and excellence.

“Therefore encourage one another and build each other up” 1 Thessalonians 5:11