Purpose-driven event strategy and leadership support for mission-driven organizations.
Heather Herlong Events was founded on the belief that events are more than celebrations—they are strategic business assets that can transform organizations, align teams, and advance missions.
With over 30 years of hospitality and operations experience, combined with 20+ years of entrepreneurial leadership, we’ve helped mission-driven leaders turn overwhelm into clarity, chaos into strategy, and events into legacy-building experiences.
Our approach blends business intelligence, event intelligence, and mission alignment to create events that don’t just happen—they matter. We serve leaders who carry high-stakes responsibility and need a trusted partner who understands the weight of what they’re building.
Heather Herlong is a strategic event leader, entrepreneur, and veteran with a unique gift for bringing clarity to complexity. With over 30 years of hospitality and operations experience and more than 20 years of entrepreneurial leadership, she has supported hundreds of mission-driven organizations in transforming their events from stressful obligations into strategic assets.
Her approach is rooted in three core pillars: business intelligence, emotional intelligence, and spiritual alignment. She understands that great events require more than logistics—they require leadership, vision, and a deep understanding of the mission they serve.
As a faith-based leader and U.S. military veteran, Heather brings resilience, discipline, and a commitment to service that guides every engagement. She doesn’t just plan events—she partners with leaders to build experiences that align teams, advance missions, and create lasting impact.
Heather’s proprietary SPARKL™ framework has helped organizations turn one-time events into repeatable growth assets, building legacy and momentum with each execution.
“We don’t plan parties—we build strategic, purpose-driven experiences that move missions forward.”
The principles that guide everything we do:
To empower leaders to steward influence with clarity and confidence—so the moments they lead create lasting value, measurable growth, and enduring legacy.
To partner with leaders and organizations to intentionally elevate their events—amplifying trust, alignment, and momentum so each experience delivers long-term, measurable growth and lasting impact.
A future where leaders experience events not merely as successful gatherings, but as powerful assets that continue to deepen trust, strengthen alignment, and generate impact that lasts long after the moment has passed.
Let’s build the strategy, alignment, and structure your mission deserves.